"Our work is the presentation of our capabilities." - Edward Gibbon (author of The History of the Decline and Fall of the Roman Empire)
Ever been to a wonderful restaurant, and you can't remember what the food tasted like, but you can remember how beautiful the plate was? Have you chosen a product online because of the fantastic pictures of it? Have you decided to work with one company over another simply because of the look and feel of their presentation? As humans, we are masters of perception. We make decisions on perception. Company A may have a superior product, while Company B has a superior image. Which one will you choose?
Company A has glowing testimonials, but the flyer is clearly photocopied. Company B has a slick presentation folder, with no testimonials in it.
At RPM, we work with you to create an image that makes you competitive with other companies of similar size and industry, while staying within your budget. We work with you to create a marketing plan that makes your image appealing to the customer, so that they want to learn more about your company, and ultimately give you their business.
Here "must haves" for you to consider when building your brand.
Testimonials - No one can sing the praises of your company, services, or products like a satisfied customer. Request testimonials from all of your customers soon after you complete the job or deliver the product. For more information on Testimonials, click here.Logo - You must have a graphic representation of your company that is memorable. Something that either tells who you are and what you do, or that quickly and easily differentiates your product or service from others. We can help you design a logo for business cards, posters, flyers, letterhead, your website, and more. Ask about our Quick Start Kit that includes your website, logo, and 1000 business cards to get you started!
Website - Being competitive in today's marketplace without a website is unheard of. One of the new qualifiers when a customer is choosing a business to work with is whether or not they have a website. Some of our clients, like Verna Clarke-Erskine of Hair by V, decided that all she wanted was an "online business card". She wanted clients who were new to the area, and looking for a stylist, to be able to search for her in a search engine like Google or Yahoo, and find her name, phone number, address, and list of services. So that is what we did. We created a solution for her that allowed new clients to find her online and print coupons to use on their first visit. Our solutions can be as simple as Verna's online business card or complex e-commerce websites. Click on "Contact Us" to find out how we can help.
Business Cards - When you meet a person who could become a client or a referral source, you must have a business card. When you are just starting out, you may decide to print your own, but we recommend that our clients get professionally printed business cards as soon as possible. That is why we came up with our new Quick Start Kit. It includes a website, logo, and 1000 business cards. At RPM, we are committed to helping our clients make a fantastic first impression. Once you have your business cards, you are ready to network with confidence. If you are planning to join us at our Night of Networking on November 13, 2008 - call us to get your Quick Start Kit. As Edward Gibbon said: Our work is the presentation of our capabilities. We have to WORK at PRESENTING our CAPABILITIES to our clients, and at RPM, that is precisely what we help you do.
When you think about branding your company, Think RPM.
Think. Know. Grow. Think RPM.